Cultural Conceptualizations of Emotions Essay Example

Cultural Conceptualizations of Emotions Essay Cultural Conceptualizations of Emotions Introduction The interaction between culture and language has attained theoretical advancements that have proven to be paramount (Sharifian, 2015). Cultural conceptualizations and language bring a broader frame that clearly defines the existing relationship between culture, language and conceptualization through improving the notion of cultural cognition. Collective cognition brings the interaction between members of a speech of a given community over a period of space and time. This model is explained through using different disciplines such as science, cognitive anthropology, and cognitive linguistics. We will write a custom essay sample on Cultural Conceptualizations of Emotions specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Cultural Conceptualizations of Emotions specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Cultural Conceptualizations of Emotions specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Cultural Linguistics Cultural Linguistics is the leading research that focuses on the study of language and its relation to a culture that dates back to the seventeenth century in addition to the scholarly works of Wilhelm Von (1767-1835), Franz Boas (1858-1942), and Edward Sapir (1884-1939). Cultural Linguistics emphases on the role of culture to conceptualize different human experiences and its relationship to culture, language, and conceptualization. According to various studies of cultural linguistics, the language of a given group of people contributes a lot to their emotional experiences since language is one of the ways in which people express their innermost feelings everywhere in the world. Cognitive linguistic on the one hand is associated with linguistic anthropology and the study of language and culture. Language thus plays a significant role when it comes to defining the different views of separate communities on the concept of emotions and its relationship to culture (Sharifian, 2015). There are those that see language as a cultural activity while on the same note, there are those view language as an element that shapes the thought of a group of people in the society. The concept of language and culture conceptualized in a way that it brings out a precise definition of conceptualization and its relationship to language and culture. The conceptualization of language and culture clearly defines the emotional experiences of different groups of people in the society. Language also assists in determining the form of imagery constructed by a cultural belief and this means that cultural imagery governs figurative language, grammar, narrative, semantics, discourse, and phonology. Imagery brings out the picture of what one wants to see in their mind before bringing it out through verbal images arranged in complex categories. Cultural Conceptualization and Concept of Culture Many metaphors explicate the concept of emotions as a universal phenomenon influenced by an individuals culture. In most cases, emotions are observable through the behaviors and expressions of individuals. Even though emotions are a universal phenomenon, sometimes it depends on the experiences of the individual that depicts these emotions and their cultural backgrounds and specific events and the perception of the society surrounding them. Metaphors of social constructionists believe that emotions are often aligned with cultural influence even though its components are universal. The most common types of emotions that are universally recognized are such as; sadness, surprise, happiness, anger, disgust and fear and these six emotions have ignited different arguments and discussions amongst sociologists, psychologists and anthropologists globally. It is not easy to comprehend the concept of emotions unless one fully understands how culture affects the behaviors and expressions of individuals in the society. Different cultures vary when it comes to cultural background and experiences, and this means that they are derived from diverse experiences. When an individual is annoyed, it is evident to see it in their facial expression and the same thing when they are happy, and this remains to be the most prominent and universal manifestation of emotions in the modern world. Other studies agree with the arguments since these forms of emotional expressions observable on different continents around the globe even though sometimes some forms of emotions are not always easy to read through an individuals facial expression. One of the ways of giving this argument a ground was through taking pictures with faces that depict facial expressions of sadness, happiness among other forms of facial expressions and these photographs were taken to different continents for people to match the looks and what emotions they display and the result was similar in all the continents. In other arguments by other theorists, emotions are viewed as a faces neuromuscular activity, and this means that the concept of emotions is much deeper than what was initially thought to be. Some communities have diverse ways of displaying their emotions, and this is observable when one looks at how a woman and her children communicate either when they are alone or with other people. The reactions of women and children of Western culture and those of African origin do not depict similar climax of emotions during emotional responses. There are those children who respond quicker to emotional caress while others do not even show any form of interest in sensitive touch. Most African women from rural villages do not depict similar responses to those from the town in similar events, and this is the same case among Westernized communities from the city and those from the villages. It only means that the argument can take a different angle of discussion to reflect the ideology and concept and its relation to culture. In some communities, its hard to note expressions of sadness because their culture teaches them that anger is associated with evil thus as a way of disassociation to evil and anything that relates to it, everyone shuns from expressions of anger. The argument on cultural conceptualization and its relation to a cultural background is quite debatable because not everyone within the same community can depict different reactions during an event. ;;;;;;;;;;;It is evident that even in a family everyone does not have similar reactions during an event since there are those that are much happier than others and others are more reserved when it comes to different incidents. One can argue that emotions do not have to be associated with culture to give its meaning since one can have unique emotional responses that do not necessarily represent their culture.;

Definition Essay A Powerful Guide to Writing an Excellent Paper

Definition Essay A Powerful Guide to Writing an Excellent Paper A definition essay is a type of academic writing that explains what a term or a concept means. What Is a Definition Essay? A  definition essay  (see all essay types) is a piece of writing that explains what a term or a concept means. Some terms have definite, concrete meanings, such as glass, book, or tree. Terms such as honesty, honor, or love are abstract and  depend  more on a persons point of view. The term may be evaluated from the  direct, or  exact meaning and from the point of the subjectivity of the person defining the term. The aim is not only to provide the dictionary definition but also to expound on why the word is defined in such a manner. The approach to be used depends on the subject, your readers, and the essay’s purpose. 3 Steps to a Powerful Definition Essay When you strat writing a definition essay follow 3 main steps Step 1: Tell readers what term is being defined. Step 2: Present clear and basic information. Step 3: Use facts, examples, or anecdotes that readers will understand. Choosing Ideas for Writing a Definition Essay Choosing a definition is a key step in writing a definition essay. You need to understand the term for you to be easy to define it for others. Read the dictionary, but dont just copy the definition. Explain the terms definition briefly in your own words. In addition, it is important to limit your term before you start defining it. For example, you could write forever on the term love.  To limit it, you would write about either romantic love, platonic love, or first love. If you are assigned to write a definition essay here is a great list of definition essay topics: 15 INTERESTING DEFINITION ESSAY TOPICS If the definition essay topics from the list above dont match your assignment and you need another topic for a definition writing feel free to contact our writing service or read an article on How to Pick Proper Essay Topics. How to Write a Definition Essay: Outline and Format Definition essay outline format is similar to that of a typical essay and includes several unique characteristics. Typically, it includes introduction, body and conclusion parts. Here is a detailed focus on each section. Definition Essay: Introduction Start with one of the various techniques, such as a short anecdote, an extended definition, or some open-ended questions. Your introduction should conclude with a distinct, precise thesis statement that tells your readers just what your essay will be discussing. All body paragraphs directly and clearly support the thesis statement. The thesis statement usually identifies the term being defined and provides a brief, basic definition. If you are looking for definition essay examples here is a great one below. DEFINITION ESSAY EXAMPLE Definition Essay: Body Paragraphs Create a thorough definition.  There are several ways to define a term. Here are a few options. Define by function Explain what something does or how something works. Define by  a structure Tell how something is organized or put together. Define by analysis Compare the term to other members of its class and then illustrate the differences. These differences are special characteristics that make the term stand out. For example, compare a Siberian husky to other dogs, such as lap dogs, mutts, or sporting dogs. Define by what the term does not mean This distinction can sometimes clarify a definition and help a reader to better understand it. Use understandable facts, examples, or anecdotes. Select facts, examples, or anecdotes to fully explain your definition. Ask yourself, Which examples will best help readers understand the term? What examples would most appeal to my readers? Will a brief story reveal the terms meaning? Do not use any examples that will not support the definition. Definition Essay: Conclusion Restate the thesis statement in other words. Give an overview of the main points of the paper, referring from the entire body paragraphs. Link back to the attention grabber to conclude your essay. The Dos and Don’ts of a Powerful Definition Essay Writing: Need a definition essay? Our writers are experienced in all types of essays writing, including a definition essay. Place an order today to get your definition essay on time.

Pick an environmental issue and analyse that issue from within the Research Paper

Pick an environmental issue and analyse that issue from within the framework of at least two of the discourses of environmental - Research Paper Example ound environmental governance. Given the threats of environmental degradation and their potential risks to the survival of mankind, the need for sound governance of the environment is urgent. Cole and Foster reported that â€Å"many observers point to protests by African Americans against a toxic dump in Warren Country, North Carolina, in 1982, as the beginning of the movement.†6 By the word â€Å"movement,† Cole and Foster were referring to the Environmental Justice Movement. Most likely the report is inaccurate because peoples all of the world probably have their own respective histories of struggles for environment justice. Most important, peoples all over the world have their own respective movements for a green economy and society. For example, several authors have been claiming that indigenous peoples have visions of societies that are one with nature, societies that are environment-friendly, societies that are green. Environmental racism, of course, is a valid co ncern. Cole and Foster have an ample discussion on this point.7 For example, one of the Cole and Foster’s most important discussions on environmental racism revolved on the experience of Chester residents along Delaware River in Philadelphia. In the Cole and Foster narrative, â€Å"Chester is a small enclave of people of color within the predominantly white Delaware County.† 8 According to Cole and Foster, the â€Å"toxic assault† on the people of color of Chester began in the late 1980s in which â€Å"hundreds of truckloads of trash† were being brought to Chester every day.9 In many parts of the world today, a similar situation has been happening. Yet, the victims have been irrespective of color. The common denominator on why many people are living close or within the garbage dumps is that they are poor rather than the color of their skin. Thus, following the Cole and Foster logic and analysis, the participation of people irrespective of their economic s tatus in life in environmental governance is a crucial element towards the realization of Environmental Justice. II. Green Economy It should be emphasized that the assaults that the Cole and Foster struggles have occurred because governance has not been green in the first place. If governance has been green, the issue of environmental justice may not have existed in the first place. Thus, the title of the book Van Jones (with Ariane Conrad) had been appropriately titled, The Green Collar Economy: How One Solution Can Fix Our Two Biggest Problems. If an economy is green then there will be no environmental injustice in the first place. There would be no one from which to exact environmental retribution or justice

Ethnography of Soup Kitchen Essay Example | Topics and Well Written Essays - 750 words

Ethnography of Soup Kitchen - Essay Example The area turned out to be dissimilar in different aspects ranging from the physical appearance to the level of professionalism incorporated. In the situation such as that of the soup kitchen, there are elements of favour-seekers, lawbreakers and the corrupt. Hence, all these form the broader category of the opportunistic members of the society. The society presents a conventional culture stipulating favour to the visitors. The situation is real when the group enters the House of Bread for the research. As earlier proposed by one of the group members, the people at the restaurant are perceived as welcoming. The researchers are accorded profound priority of accessing the critical section of the kitchen and performing the serving tasks. This aspect concurs with the typical human psychology with a lurking intention of seeking generosity perception on the recipient of favour. The scenario at the cafeteria upholds the family culture, but not necessarily related to each. There is a group of persons who seem familiar to each other, yet they come from different locations. These individuals form particular types of families as a result of meeting at the House of Bread. The situation is ordinary among people since they are social beings, and their frequent meetings at this institution allow them to understand each better because they have common interests. These groups would always segregate themselves from other people who do not belong to their inner circles to embrace their preferences. Concerning the authority in the soup kitchen, the rules are notably relaxed due to the weaknesses attributed to by the enforcers. The staff members and the volunteers opted to act as the overseers of the processes in the soup kitchen, yet they manifest numerous facets of irresponsibility. They are the authority figures of the establishment and run the entire show, although the kitchen’s rules are remarkably relaxed and beneficial towards the guests. Nonetheless, there is an under standing that guests are the most fundamental group that is worth the considerations by the soup kitchen authority. The House of Bread regards the guests as their employers and act at their favour in the hotel. In the assessment, it was noticed that there is evident favouritism at the benefit of the guests. Most of the guests were served according to their wishes. For instance, at the coffee serving point, the maximum number of scoops was three, yet many guests would prefer four or five and the patrons are reluctant to restrict the actions. Imperatively, there exists another breed among the House of Bread users who have the full knowledge of the kitchen processes and the staff implying that they were regular visitors. This scenario is common in a normal society for its completion. The hidden motive of this group is to seek favour of the House of Bread formalities. Conclusion The research incorporated assumptions derived by notions concerning the House of Bread cafeteria. Eventually, there was a conflict of presumptions’ with reality. The study disapproved the thought that the institution was a food bank that only helped the unprivileged members of the society. The study led to the understanding that the institution is meant for every individuals. When the researchers reach the cafeteria, they realize that the place accommodates everyone in spite of age, religion or social class. There was also an initial assumption that volunteers will be optimistic because working in the cafeteria

Case Study: Energy Drink Industry

Case Study: Energy Drink Industry No serious and lasting achievement or success one ever achieves without the friendly guidance and co-operation of so many people involved in work. Foremost of all, I express my gratitude to the Almighty for his blessings and foresting wisdom in all my wishes. I am also thankful to my Subject Teacher ABHAY TIWARI , who has helped me a lot each and every time when I had some difficulty. Words are not sufficient to register my sincere regards to my loving parents for their deep affection and unabated inspiration that really kept me going. They were and unending source of strength and perseverance during the course of the study. I place my thanks to al l those who spared their time and made it convenient for me to complete the research. I deeply acknowledge their concern for my research. Last but not the least, I also wish to red cord my gratitude for any person(s), my memory has failed to recall, who rendered his/her/ their support and services. History of energy drinks: Packed with caffeine, taurine and vitamins-B, energy drinks are the current fuel of choice of the todays generation. More energy mean for work and more productivity. So, life gets pace quickly and the energy drinks market expands .It all started in Japan when Taisho pharmaceuticals released a drink called Lipovitan-D in 1962. It contained a mix of b1, b2 and b6 vitamins, along with niacin and taurine all are concentrated and boost energy. Tonic drink is popularly grown up in Asia. In 1987, an Australian named Dietrich Mateschitz took the same concept but added sugar and caffeine to it and formulated red bull, which quickly popular in the Europe. Around the same time, Americans were accessorizing their all-night Atari marathons with Jolt Cola, which was advertised as having all the sugar and twice the caffeine of Coke. When Red Bull hit the market in the U.S., they had to carve the niche alone, so traditional marketing and branding strategies wouldnt work. They started sponsoring non-traditional athletes(no, not in-line skaters; more like kite sailors and sky surfers) and began an annual event called Flug tag, in which amateur aviators build their own stylized aircraft and compete to see who can fly the farthest over water. And , when Red Bull started marketing their drink to bars as a cocktail mixer. Red Bull remains the top name in energy drinks to this day, with global sales estimated at about $2 billion annually. Thats not to say there isnt competition. Dozens upon dozens of brands flood the energy drink market. Its hard to say how many, exactly, because upstart companies come and go, but heavy-hitters like Coca-Cola, Pepsi, and Anheuser-Busch have all developed their own energy drinks. Jolt Cola has been re-branded as an energy drink; it now comes in a can shaped like a big battery. Hansen, a natural soda company, entered the game with Monster Energy. Rockstar, the first energy drink to make itself available in 16- and 24-ounce cans, has been in third place behind Red Bull and Monster for a while, but Coca-Cola recently inked a deal to distribute the drink. Yes, Rockstar has finally signed with a major label. All the marketing in the world, however, hasnt convinced the French, Danish, or Norwegian governments to legalize high caffeine energy drinks in their countries, and Argentina recently became the fourth country to outlaw such beverages. Other governments and food safety agencies have also raised concerns about whether the drinks pose health risks. To research such a matter is to wade through a scientific point/counterpoint debate so thick that one would need a 24-ounce can of low-carb Monster just to read through all the applicable articles. While many are apprehensive about potential dangers, the bottom line seems to be that energy drinks are probably no worse for you than strong coffee, and should therefore be treated accordingly. Taurine, one of the main ingredients in most energy drinks, hasnt been the subject of any long-term studies, so the jury is still out on that one. On one hand, taurine is produced naturally in the body, so it should be harmless, but on the other hand it i s possible that too much taurine could be a bad thing, and the effect of combining it with caffeine and other ingredients has yet to be fully explored. But even if a major news story were to break tomorrow claiming that all energy drinks are made from the blood of orphans and that taurine causes hair loss and acute leprosy, the stuff is undoubtedly here to stay. With any luck, theyll keep our nations scientists awake long enough to finally give us our damn jet packs! Porters five forces for energy drink industry The energy drink industry is very competitive for all corporations involved, with the greatest competition being that from rivalry sellers within the industry. All energy drink companies have to think about the pressures; that from rival seller within the industry, new entrants to the industry, substitutes of the products, buyers and sellers. New entrant: New entry is not a strong competitive pressure for the energy drink industry because;there are so,many brand who are entering into the market such as cloud 9,xxx,phantom and so many. Red bull and few other energy drinks are dominate the industry with their strong brand name and great distribution channels. Energy drink is fully saturated and growth is low. It is very difficult for new and unknown entrant to start competing against the existing firms. Some another barrier are also their such as high fixed cost of warehouse and other so many expenses and economies of scale. New entrant cannot compete in price without economies of scale. These high capital requirement and market saturation make it extremely difficult for the new company to enter the energy drink industry. Substitute: Substitute products are those products competitors which are not present in the energy drink industry. Substitute of this industry are strong competitors. Such substitute of energy drinks industry products are fruit juices, water bottle, soft drinks, coffee and tea. Substitutes are strong for energy drinks industry because; Water bottle, soft drinks, fruit juices, coffee are increasingly popular with trend to be a more health conscious consumers. There are progressively more varieties in fruit juices and coffee that appeal to different consumers tastes but appears healthier than energy drinks. Coffee and tea are competitive substitute because they also provide caffeine that provided by energy drinks also. The consumer who consumes lot of energy drinks may substitute coffee because if they want to keep caffeine and lose the sugar and according to the taste. Specially blend coffee becoming very famous and popular because of so many coffee cafà © are opened and offers many different taste to the consumers. Intake of coffee and fruit juices instead of energy drinks very healthier and very cheap in cost also. Suppliers power: Suppliers bargaining power is higher because there is huge number of firms present in the energy drinks industry. Supplier for the energy drinks industry holds much competitive pressures. The bargaining power of suppliers is higher because; There is large number of energy drinks firms and most of them are using tin and aluminum mix cans for their packaging, which is not much availability because thousands of other industry are using tin and aluminum for their packaging the products. Supplier of tin and aluminum are few so bargaining power suppliers is high. It is difficult to switch other suppliers. Because it will take more time to supply and deals. Buyers power: Bar gaining power of energy drinks industry are mainly large grocers, discount stores and restaurants. The energy drinks companies distributed to beverages to these stores for resale to the consumers. The bargaining power is very strong because large grocers and discount stores buy large numbers of energy drinks, allowing them to buy at lower price. There is another reason also that many number of firms are in the energy drink industry so, different brand of energy drinks are available in the market. Rivalry: The competitive pressure from rivalry sellers is greatest competition that faced by the firms present in the energy drink because red bull acquiring most of the market in this industry and few other companies are also growth at the faster rate because of that the rivalry competition will be more in this industry, red bull, cloud9, Gatorade, monsters, tab, Rockstar, these are major players in the industry. The rivalry will be higher because; Brand name loyalty is competitive pressure because brand key customers loyalty survey shows that brand with the greatest customers loyalty in industry. Red bull, rockstar, monster, these drinks have greater loyalty than other energy drinks and famous brand name. Distribution channels are very vast and because of this they are competing with each others. Another companies are also growing and acquiring market share and increasing the distributing channels with variety in products so it the major competing thing in the industry. Major players in market: There are many players in the energy drinks industry worldwide red bull, monster, rockstar, amp and tab these are the rating series of energy drinks but in Indian market these are few major player who are playing vital role in Indian market by confidently except red bull because red bull is exceptional case because it is the oldest energy drink and very major player but other are try to competing with each others and increasing their market share. Major Players in Indian markets are: Red bull: red bull is acquiring most of the market share among all other energy drinks and the market share of red bull in market of energy drink is 42.6 (based on dollar sales). Cloud 9. Gatorade. Xxx. Red bull: Red bull is the oldest product in the market and capturing the industry share almost half of the other products. Logo: two charging bulls. Target market: long strenuous night shift audience. Slogan: red bull gives you wings. SWOT analysis of red bull company: Strength: From this we can say that what the strength of the company is; Fashionable brand image and image for high standard. Oldest energy drink in the industry capturing the largest share of the industry. High revenue as price is set 10% than other energy drinks, which increase the revenue of the company. So many market shares are sold to different countries. Famous for more caffeine and dangerous ingredient are added in it named edge. Brand equity and brand loyalty. Weakness: what are the weaknesses of the company due to? Red bull may have lost its edge because of government accepted as being safe because many customers like strong ingredient and some are using light so its depend on person to person. Lack of patent. No campaign are organized, all the sales and revenue are getting by only the brand image. Very high price, low level of income cannot consume. Opportunities: it can show us what are the opportunities of the company by which they can raise more in the market? They have the opportunity to introduce more product variants or more flavor like others are doing to increase their consumers. Expanding their brand into different countries. Consumer recognize through sponsorship of sports and event. They should increase their consumption by more advertising. Threats: Threats of the company are; Consumer purchases other illegal energy drink instead of red bull containing more taurine and caffeine. Now a days safe would be accepted by many of people instead of red bull edge it may lost its consumers. Market share would be decrease due to some many other substitute and competitors are available in the market. New entrant is also coming in Indian market and other countries this may cause in the decrease in the market share. Todays new organic energy drinks market is coming into the market which may snatch the red bull market. Substitute like soft drinks and fruit juices. Gatorade: First made in 1965, for the university of Florida football. It developed to replace the fluids and help prevent from dehydration. Target market: athletes Logo: lightning Current slogan: Is it in you. SWOT analysis of Gatorade Company: Strength: It means what is the strength of the company by which company are getting benefit and got many benefits. Loyal customers, we saw many players are using Gatorade while playing sports and doing activities. Strong brand equity. Innovations, we can say that Gatorade became famous by their flavors they introduced so many flavors such as berry, lemon, orange and black cherry. Supply chain is very good of the company. Unique products are also available such as Gatorade thirst quenchers, fierce, frost, xtremo. Weakness: what is the weakness of the company due to that reasons company are not growing at much higher rate. Non-diversified product line. Poor exposure and promotion because its only promote in abroad such as in usa and it is known by in India but not much very less promotion campaign are settled by the company. Distribution channel is not good enough if we comparing to red bull and other drinks. Opportunities: what are the opportunities by which company can increase their growth? Expand their brand by which people come to know because there are many region and areas where people dont know about the brand. They should increase their product because many flavors are not available in all the places and they should increase their services also. Threats: Competitors are the major threat because many companies are present in this industry are large number of players are present in the market. New entrant are interesting in the market and this wiil be the greater threat to the company because life becoming busy and everybody need drinks with full of energy which attracts other companies to attract toward the industry. SJ xxx: A very new product in the industry of energy rinks and one of the most fast growing energy drinks in the market. It is the Indian product by JMJ GROUPS and introduced this year in the 4-5 state and the result in seen good for the product in the market. It was sponsored team Kolkata knight rides in Indian premier league in 2010 which really works for xxx. They kept price in comparison to red bull and introduce two variants in same drink. Logo: xxx in column wise. Target market: people with age between 15-40. Slogan: extreme drink for extreme people. SWOT analysis of SJ XXX energy drink: Strength: strength of the company; Good reputation of the marketing group. The entire launch is very successful for the brand. Xxx seen as young and trendy look and motivate the teen and Youngers to go through. Attraction design and name is very attractive. Brand endorsed by very famous celebrity SHAHRUKH KHAN. Weakness: weakness of the company; Concentrate only on few states such as Goa, Mumbai, Hyderabad and Delhi. Low investment on advertising promotion. Very high prices at the starting knowing this that there are many present in the market. Very less awareness among all the other products. Huge gap between existing firms takes much time to grow. Opportunities: XXX-nicofix variant of company reduces the tobacco craze in youngster and it may helps in increase the favorability. XXX-rejuve variant of company are good option to improve immune system which creates awareness of using xxx. This new product in the market so it is the good opportunity for company to positioning and placing their product. New events and sports events are yet to come in the market and by sponsoring them regularly they can build their image in the market. Threats: Existing firms who are well stabled in the market from last many of years like red bull, Gatorade and cloud9 and others also. If they are thinking to launch in abroad so much higher threat are to company because many of strongest competitors are present already in the market and strong competitors and have brand loyalty. Substitute is also present in the market so it also gives the competition. Cloud9: it is manufactured by Goldwin healthcare Pvt. Ltd. This company is specialists in the manufacturing of 100% natural lifestyle energy drinks and caffeine free cola. In the future, cloud 9 plans, itself to the peak of the industry where the sky not finished. Cloud 9 grows it Indian presence all the expanding into the overseas market. Logo: Its name cloud9. Target market: youth and athletes. Slogan: heaven meets earth. SWOT analysis of the cloud9: Strength: Good flavor taste, it is much better taste and comparative red bull bit same but not similar. Good consumer awareness. Sponsored in big events of India such as fashion events, sports. Good investment on advertisement. Well known parent company. Availability in small cans also like other energy drinks are not available in small packing but this drink is available. Low prices comparative to other energy drinks mostly than red bull , rockstar, Sj xxx. Weakness: Low area coverage by the promotional strategy. Competition within its own variable brands. Low level of distribution channels because not available in so many areas and cities. Opportunities: Only brand available in the market with the five flavor. No other brand is providing this kind of flavor only Gatorade does but not all available in Indian market. Associated it in different award functions and organized itself in different event and parties. It has brand ambassadors like shilpa shetty. Being the first energy drink brand in the Indian market. It would b put positive effect on the Indian consumers. Threats: New entrants in the market the rapid growth of the market attracting so many companies to launching their drinks so it is the biggest threat of the existing firms to new entrants. New favours from other brand which increase their growth rate by innovative the new flavor brand with different technology and ingredient like xxx-rejuve which improve the immune system. So many brand which being global and some are coming toward our country which is also a threat and if we thought to launch our products in the foreign market this is also the threat because of globalization.

Resistance to Organizational Change in Business Essay -- Business Deve

By any objective measure, the amount of important, frequently distressing, change in organizations has grown enormously over the last two decades (Kotter, 1996). Jeffrey M. Hiatt, CEO of Prosci Inc., (as cited by Gibson, Ivancevich, Donnelly & Konopaske, 2009, p. 481) explained, â€Å"thirty years ago, a fortune 100 probably had one or two enterprise wide change initiatives going on; today that number is probably between 20 and 25.† The speed of global, economic, and technological development makes change an inevitable element of organizational life. Change is a pervasive, persistent, and permanent condition for all organizations (Gibson, et al., 2009). Organizational change means different things, and strategic renewal comes in different forms. Organizational change includes such concepts as first-order; incremental, continuous change and second-order, transformational/revolutionary, discontinuous change: †¢ First-order, incremental change, which may include modifications in systems, processes, or structures; however, it does not involve basic change in strategy, core values, or corporate identity. First-order changes preserve and develop the organization: they are changes created, almost contradictory, to sustain organizational continuity and order. †¢ Second-order, discontinuous change is transformational, extreme, and substantially alters the organization at its core. Second-order change does not involve developing change, rather it entails transforming the makeup of the organization (Palmer, Dunford, & Akin, 2009). In addition, Nadler and Tushman (as cited in Palmer, et. al, 2011) develop this distinction involving incremental and discontinuous change, explaining th... ...telnikov, V. (2001). Strategic management. Retrieved from Company Vision: http://www.1000ventures.com/business_guide/crosscuttings/vision_creating.html Kotter, J. P. (1996). Leading change. Boston, MA.: Harvard Bsuiness Review Press. Logan, B. C. (2007). A framework for mixed stakeholders and mixed methods. Ejbrm.com , http://www.ejbrm.com/vol6/v6-i1/CrumpAndLogan.pdf. Palmer, I., Dunford, ,. R., & Akin, ,. G. (2009). Managing organizational change (2n ed.). New York, NY.: McGraw-Hill Irwin. Preziosi, R. C. (1996). Organizational diagnosis questioinnaire (ODQ). Spector, B. (2010). Implementing organizational chang: Theory into practice (2nd ed.). Upper Saddle River: Pearson Prentice Hall. Vecchio, R. P. (2008). Leadership understanding the dynamics of power and Influence in Organizations,(2nd ed.). Notre Dame, Indiana: university of Notre Dame Press.

People in Power Essay

Claim: In any field—business, politics, education, government—those in power should step down after five years. Reason: The surest path to success for any enterprise is revitalization through new leadership. For Enterprise to move forward is only the objective. Virtually it all depends only on its Leaders and their Leadership. So, different Leader would have different issues on their mind and different ways to tackle them. Good leader would certainly do good for Enterprise and Enhance its future but, person experienced in certain fields could be worth preserving. Firstly, the assumption of steping down and givng new leadership a chance is an Experiment with various results. For instance, a Country where new leader are elected every five years. For first five year the leader in power would do substantial work in defence area of a country, he would sign new treaties, make new arms deals to safeguard the countries border , make new recruitments for military purpose, but this is not enough, a country needs improvements which is pervasive in various fields so it would certainly need revitalization of new leadership. Some political leaders may have issues like corruption, poverty on their preference list. Some would have foreign relations or education on their mind. Additionally, Business company would not want to loose a new leader who can really pull up companies future. For instance, the famous Steve jobs founder for â€Å"Apple† who gifted us mobiles, Pda`s, Laptops and who took Apple to a new heights worked for apple for nearly three decades. Likewise if a teacher is blessed pedagogue and very persuasive , makes an subject instresting, college would certainly want to keep him for longer time than others. Also, a good leaders showing their calmness and abilities in situations ,as leader should definitely benefit the enterprise, for example, â€Å"Iker Cassias† Captain of Real Madrid football club has been leading them for about five years now and is considered as Spains best. To sum up , Should new leadership revitalize an Enterprise could be true in some cases but not always. Also work results are to be studied to predict a good Leader, good leadership cannot be known in a day or two, it needs time to decide whether a person is good leader or not. So the relationship between success and new leadership is not a simple one but a complex one.